Raymond's Jewelers contacted Media Infocus Studios of Connecticut because they had a need for a new website design and product photography.
Their jewelry was photographed at the studio (see below). Now, the client has crystal clear images that can be used across all mediums and look perfect!
For their website, we wanted to do a more "visual" navigation that allows the user to choose their categories and browse through visualizations instead of mountains of text. Combined with the latest AJAX technologies for the web, their new website is fully featured.
We then used the photos we had taken to produce a holiday commercial. Instead of creating a "busy" commercial that overwhelms the viewer, we created a relaxing commercial that featured specific products that were custom made at their store, with a clean, crisp design. The results were fantastic. Never before had Raymond’s Jewelers seen so many people come in and compliment them on their commercial. This was a clear indicator that their messages were being seen and enhancing their image.
The commercial campaign ran throughout Litchfield and New Haven county on cable networks such as TV Food and TLC, and has run every season since in slightly modified form. Since the commercial was entirely produced from stills, the production costs were minimal.
Media Infocus Studios product photography:
