Prior to 2005, Global Financial had been struggling with print advertisements that weren't performing and an expensive Google Ad Words campaign that resulted in a very low ROI. Even with newspaper ads spread across a variety of publications in key cities throughout the country, phone calls for new business were infrequent at best.
Using our extensive background in Cable and Network television placement, Media Infocus Studios of Connecticut handled a small budget for television placement throughout 2005 and 2006 that produced much better results than previous efforts. Our in-house department worked tirelessly to obtain the best rates available on distressed television inventory throughout the United States. Today, the core of Global Financial’s budget is invested in Television through the expert placement of Media Infocus Studios.
The commercials are simple and without frills. In fact, commercials 2 & 3 were shot right at the customer’s office on our green screen. Using this format, updates to the commercial are low-cost, saving precious dollars for marketing over a wide area on a tight budget.
Media Infocus is also involved in website design for Global. While the original site designed in 2004 is now slightly dated, the internet marketing efforts done almost 4 years ago continue to produce free leads from Google every day. Recently we added their television commercial directly to their website, which further enhances Google results by decreasing what we call in the industry as “bounce rate” or a click of the dreaded “back button”.