In 2004, Media Infocus Studios of Connecticut worked on a publicity campaign that involved direct presentations to a variety of magazines, journals and television networks. Media Infocus Studios helped arrange several network appearances, including “Nascar Nation” on SPEED Network, and also helped successfully sell the product to one of the nation’s most famous toy stores: FAO Schwarz in New York City.
In addition to the magazine pieces shown below, Media Infocus Studios also accompanied HotSeat to a variety of trade show events, including E3 in Los Angeles, The Indianapolis 500, and a variety of air shows. Shown below are just a few covers and pieces that we coordinated for HotSeat Chassis:
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Pitching the brand
As well as the intensive publicity campaign, Media Infocus Studios of Connecticut was actively presenting the product to a variety of companies for use in trade shows and hospitality suites. Our efforts helped get the HotSeat Racer into Scion’s booth at Hot Import Nights Event and even in the Dodge booth at the New York Auto Show. Here are some product mock ups Media Infocus Studios created for some of the many sales presentations.
Collateral
Over the years, we’ve designed many marketing pieces for HotSeat Inc, that are used at various trade shows and events. Shown below: The HotSeat Flip sell sheet for CES 2007, Brochure for the NY Auto show, and Roll-Up Display for various events.
Website project
HotSeat Inc. needed a website design, but not just a standard website. Their business needed an order process that included many options on purchase, but didn’t want the typical “cookie cutter” cart that included only drop downs for various product options.
To fill the need, we designed a custom e-commerce solution that had the ability to easily add products through a web interface and create an order process with few steps, that include products from within the store. Users can select multiple items or just one item per step. The store incorporates several videos we've produced to better showcase the product line, as well as the ability to sell products and accept credit cards.
Web video
As you visit the site, be sure to check out their product videos on the Racer and Flight Sim product pages (In addition to the homepage). We’ll be posting more here shortly.