Website Design
For their website, our idea was to create a flash animation of an actual working wood stove on the homepage. Research shows that up to 70% of people now research purchase decisions online, yet with so many advertising sites the average visitor to a website can be less than 10 seconds!
So, to help retain visitors who are searching on Google and other search engines, Media Infocus Studios of Connecticut created a fun, alluring stove animation and living room scene that alerts the visitor that they are in fact in the right place.
Television Campaign
Blazing Hot Stoves specializes in efficient, top quality decorative stoves, so we decided to create commercials with a very soft look and classical music themes. Each commercial proposed a question and focused on a single issue in order to keep the viewers focus. We also created a "catchy" intro to all commercials, grabbing the attention of passing viewers through stations.
- Concerns about heating costs.
- Concern for the environment and the effects of oil and coal.
- Information about how much heat a chimney can remove from a home.
The commercials, which are shown at left, were aired on carefully selected television networks. Our in-house media team negotiated rates on distressed inventory in several cable systems and obtained a strong schedule of commercials that were very effective.
Additionally, we were able to save the client even more money by filming three total commercials in one day and editing all the commercials simultaneously.